morning quarterback and feel smart about it. can you tell yet what some of the shifts will be in mobile that will allow mobile to duplicate the success of search as a money maker? it has to make money or else at some point innovation will grind to a halt. >> well, i think people already are. for example, the application stores, a lot of people sell applications. i think the main thing is, search is a daily habit. what people do on their phones often becomes a daily habit. when i thought about the strategy for yahoo!, i pulled the list of what people do on their phones in rank order frequency. if you ignore a few exceptions, and maps because it was really expensive and hard to do right, the list looks like, e-mail, weather, news, financial quotes, sports scores, photos.